Orange's New York Blackout

This advert is featured during cinema trailers. As displayed on the big screen the concept has a huge effect on the viewer, and its voice over and concept really makes you think. The music used is appropriate and the visuals are powerful.

Another successful Orange ad on the 'big screen' is the following Mark Beaumont ad. Mark Beaumont's successful bike ride around the world is the main feature. The concept 'together we can do more' is put across when Beaumont discusses his journey and lists all the people who help along the way. This advert shows a strong and powerful message, with excellent visuals and a clever way of portraying a journey.