The annual 'Coolbrands' book and website has seen a complete make-over ahead of it's release next month. Coolbrands will sport a fresh image that will be displayed across a new website and will accompany the flexi-bound Coolbrands book. The interactive design company 'Clusta' were appointed last autumn to design the new look and have created a new bold and modern font for this year, 'We wanted to break away and try something a little more contemporary, so we developed a bespoke font to reflect Coolbrands’ cutting edge reputation, It’s fresh and modern,’ Spokesperson for 'Clusta' also states that ‘the focus of the book had to be the brands themselves, so the grid system we used had to be flexible enough to work around some quite strong images –without giving preferential treatment to any one brand,’ Now in its eighth year, the Coolbrands programme pays tribute to the UK’s 500 coolest brands, judged by a panel of experts and consumers. It's gives a detail description of each brand and reviews their success, as well as displaying fact and figures on sales over past years.
Coolbrands is an excellent reference book when learning about brand design, and as it's free with Dazed and Confused theres no reason not to grab one. The new design is bright and bold, and will stand out more than previous 'Coolbrands' books. It's new font is up to date and modern although text is not as legible as previous designs.
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