'Levis creates denim's future'

The brand 'Levis' has always seen huge success from the sales of their distinctive designs, however you should check out some of the new, rather unusual jeans from the 2008 Levi's Red collection. On a quest to challenge the perceptions of jeanswear and create innovative styles in denim, the Levi’s RED designers began by deconstructing a pair of traditional Levi’s 5 pocket jeans and re-interpreting every single part by blowing seams , warping details and playing with proportions. What is also interesting about the new designs is that a hundred percent of materials have been used up, 93% making up the jeans and the 7% of 'wasted' fabric is used to create the bag you take the jeans home in. The early Levis machinists had their own signatures, which meant that no pair created was the same. In these new, and throughly modern designs this is also true meaning your jeans are exclusively yours. In order to promote this product Levis have used poster and postcard designs. Like all Levis adverts the photography used is up to a high standard and is filled with style.