Fabric nightclub is based in the Smithfields area of London. Smithfields is an area of London that was heavily hit by the outbreak of the plague and was also home to a number of plague burial sites. With this in mind designer Tom Darracott create a series of characters to represent different aspects of this heritage. For the final mask in the series, Darracott wanted to reference the plague doctors who tended to the victims of the 17th century disease that swept through London. “The long snout would have been stuffed with aromatic herbs and flowers in the belief that the pungent fragrance would protect the wearer from the disease,” says Darracott. “I’d read about the Smithfield area of London, where Fabric is located, so it’s a bit of a historical tribute to the area.”
The use of photography and layout is appropriate for the concept and the visual images are extremely striking and memorable. Darracott has used a small, san-serif font so as not to draw the attention away from the images, with heading and titles in bold with the same point size. He has used aligned columns to organize text and has kept this style consistent throughout. Theses designs were deserved winners of the Creative Review Annual awards for 2008.
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