When reading Dazed Digital I came across an article on the new brand known as "5Preview." Keeping their sir-names secret two graduate students met and decided to make their own brand. In the recent interview with Dazed Digital designers Emeli and Diego described how the idea of '5Preview' came about. "We did a T-shirt turning the classical Chanel logo upside down, took a picture of us wearing it and put it on MySpace with no intentions whatsoever. In the next days we got so many requests from all over the world of people who wanted to buy that shirt that we decided to organise ourselves." After looking at the products that '5Preview' make I emailed the designers to find out about their sale date. Their distinctive t-shirt designs are definitely something to watch out for come spring!
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