Things that fly

'Learning to love more'

2008-10-02T10:10:00.000-07:00

'Learning to Love you more' is a book I stumbled across whilst having a "quick look" in Borders. It's photography and endearing name meant that this particular book warranted a peek. After reading the introduction I bought the book. 'Learning to Love you more' is made from the general publics response to assignments set by artists Miranda July and Harrell Fletcher. Participants accept an assignment, complete it by following the simple but specific instructions, send in the required report (photograph, text, video, etc), and see their work posted on-line. All these completed works were then published in this book. The assignments are intended to guide people towards their own experience. For example one assignment reads 'Write a phone call you wish you could have.' With so many people providing a variety of outcomes the collected work shows many different styles and interpretations. What is perhaps most interesting about the book is how the different lives and backgrounds of each person reflects the different work that is created. Seeing so many talented designs/artists/photographers respond to the same question is fascinating.

(Learning To Love You More is also an ever-changing series of exhibitions, screenings and radio broadcasts presented all over the world.)

Requiem for a Dream

2008-10-02T09:21:00.000-07:00

Requiem for a dream follows the paralleled lives of four individuals and their addiction to heroin, cocaine and diet pills.It shows the direct and indirect effects that drugs and various addictions have on each of the individuals, and then portrays their downward spirals from their hopes and dreams. What I found inspiring about this film was it's abilities to push the boundaries when representing the effects of drugs on the body. By playing with camera angles and effects, lighting and narrative director Darren Aronofsky created some very effective visuals to go with this impactful storyline.

Love New York

2008-10-02T08:34:00.001-07:00

This summer I was lucky enough to visit New York for a third time. Having had to previous trips there and still not seen everything I had wanted I was determined to get up early every morning and explore. Art museums were my first targets before visiting the other tourists attractions. After being overwhelmed by time square on my first visit I was now used to the fast moving city and the typical new yorker. In New York inspiration can be drawn from everywhere. I hope to move to New York on a permanent basis some day to experience this forward thinking culture.

Eternal Sunshine of the Spotless Mind

2008-10-02T08:33:00.001-07:00

Having heard a lot about this film I felt I should have a look for myself. Eternal Sunshine of the Spotless mind was released in 2004 and was directed by Michael Gondry. Eternal Sunshine picked up numerous Saturn awards, as well as an two oscars for best writing and original screenplay. Eternal Sunshine follows the story of a couple who undergo a procedure to erase each other from their memories when their relationship ends. The film, which takes place mainly in Joel's (Jim Carrey) mind replays events from his relationship with Clementine (Kate Winslet) who has had all memories of him erased. We see the events unfold from most recent to oldest memories. Whilst each memory is recovered by Joel they are erased within by the medical procedure. It is only when Joel replays all his past does he realize what he has lost, and decides he no longer wants to erase Clementine. It is at this point in the film where it's creativity is at his strongest- in an attempt to save his memories he tries to hide Clementine's memories in places where she does not belong.

Eternal Sunshine of the Spotless mind takes a clever story line and produces a radical example of Maze cinema- in which the story is told backwards. This film keeps you guessing at every turn and you are desperate to see how this story ends.

Madame Tussaud's, London

2008-10-02T08:29:00.001-07:00

The world famous Madame Tussaud's is definitely somewhere a hopeful designer should go. I was astounded at the attention to detail and the careful observation that was used in order to re-create famous characters. It was however quite expensive on entry, and is not a place you would want to re-visit but is a good place to go for the one-off experience.

Yorkshire Sculpture Park

2008-10-02T08:28:00.000-07:00

After visiting the Yorkshire Sculpture Park in Wakefield I was impressed by the scale and attention to detail of each sculpture. Although it is only home to a small number of artists the Yorkshire Sculpture park is a great place to visit for inspiration when working in 3D. Designers Edward Padozzi and Antony Gormley (famous for his design of the Angel of the North) have work on display here, with a large section of work dedicated to Gormley. A great place to visit on a warm day!

National Museum of Photography, Film and Television, Bradford

2008-10-02T08:24:00.001-07:00

The National Museum of Photography, Film and Television, in Bradford displays a variety of information ranging from the earliest television footage, stories behind photography, and early animation. It's interactive displays means that you can get involved and request what television, film and animation clips you would most like to see. The museum has a number of permanent galleries, temporary exhibitions and three cinemas-including an i-Max. During my trip I was intriged by the 3D i-max screen so requested that we go see a show. Although the show was on sea life (something that I'm not particulary interested in) I was impressed by the 3D animation and the general experience. With an interest in photography I spent a lot of time reading the background information that explained the certain images. An excellent place of reference when learning about the media.

Amsterdam

2008-10-02T08:16:00.000-07:00

Amsterdam is a place in which I would recommend to anyone looking to take high quality photography. The overall architecture is impressive and there are some innovative building designs to be seen. e.g. Arcam information centre.

Guggenheim, New York

2008-10-02T07:36:00.000-07:00

During my time in New York I made sure I had enough time to visit various museums- the Guggenheim being at the top of my list. What is most striking about this museum is it's architecture. It's famous swirled design has inspired many other building and places to have a similar structure e.g. The City of Manchester stadium built for the commonwealth games and home to Manchester City football club have used a similar ramp designs to enable people to get from different levels. The work displayed inside the building provides a wide variety of styles and features, although is not as big as the MoMA I preferred the museum layout and overall experience.

Gaudi Architecture, Barcelona

2008-09-22T10:31:00.001-07:00

During the summer I organized a trip to Barcelona, whilst I was there I made sure I was able to visit the Gaudi museum. Within the museum there is a small, mock version of the actual building which was used when designing it's layout. Its impressive, and well thought out plans show the thought processes behind this unusual design. On the top floor of the museum you are able to look out across Barcelona whilst surrounded by Gaudi sculptures. If the sculptures weren't enough to look at there is always the surrounding scenery which I believed to be equally inspiring. A must see for any designer!

"5 Preview"

2008-09-22T10:07:00.000-07:00

When reading Dazed Digital I came across an article on the new brand known as "5Preview." Keeping their sir-names secret two graduate students met and decided to make their own brand. In the recent interview with Dazed Digital designers Emeli and Diego described how the idea of '5Preview' came about. "We did a T-shirt turning the classical Chanel logo upside down, took a picture of us wearing it and put it on MySpace with no intentions whatsoever. In the next days we got so many requests from all over the world of people who wanted to buy that shirt that we decided to organise ourselves." After looking at the products that '5Preview' make I emailed the designers to find out about their sale date. Their distinctive t-shirt designs are definitely something to watch out for come spring!

Fabric night club

2008-09-22T09:27:00.001-07:00

Fabric nightclub is based in the Smithfields area of London. Smithfields is an area of London that was heavily hit by the outbreak of the plague and was also home to a number of plague burial sites. With this in mind designer Tom Darracott create a series of characters to represent different aspects of this heritage. For the final mask in the series, Darracott wanted to reference the plague doctors who tended to the victims of the 17th century disease that swept through London. “The long snout would have been stuffed with aromatic herbs and flowers in the belief that the pungent fragrance would protect the wearer from the disease,” says Darracott. “I’d read about the Smithfield area of London, where Fabric is located, so it’s a bit of a historical tribute to the area.”

The use of photography and layout is appropriate for the concept and the visual images are extremely striking and memorable. Darracott has used a small, san-serif font so as not to draw the attention away from the images, with heading and titles in bold with the same point size. He has used aligned columns to organize text and has kept this style consistent throughout. Theses designs were deserved winners of the Creative Review Annual awards for 2008.

Ben Toms Photography

2008-09-22T08:33:00.000-07:00

Ben Tom is a London based photographer who's work can often be found in Dazed and Confused magazine. Like Frederick Helwig's work it is often used for fashion layouts-most recently used by clothing brand Penguin. His black and white photos contrast with Helwig's work as do not rely on colour but his photo's are just as effective.

The New Coolbrands book

2008-09-22T08:05:00.000-07:00

The annual 'Coolbrands' book and website has seen a complete make-over ahead of it's release next month. Coolbrands will sport a fresh image that will be displayed across a new website and will accompany the flexi-bound Coolbrands book. The interactive design company 'Clusta' were appointed last autumn to design the new look and have created a new bold and modern font for this year, 'We wanted to break away and try something a little more contemporary, so we developed a bespoke font to reflect Coolbrands’ cutting edge reputation, It’s fresh and modern,’ Spokesperson for 'Clusta' also states that ‘the focus of the book had to be the brands themselves, so the grid system we used had to be flexible enough to work around some quite strong images –without giving preferential treatment to any one brand,’ Now in its eighth year, the Coolbrands programme pays tribute to the UK’s 500 coolest brands, judged by a panel of experts and consumers. It's gives a detail description of each brand and reviews their success, as well as displaying fact and figures on sales over past years.

Coolbrands is an excellent reference book when learning about brand design, and as it's free with Dazed and Confused theres no reason not to grab one. The new design is bright and bold, and will stand out more than previous 'Coolbrands' books. It's new font is up to date and modern although text is not as legible as previous designs.

'Levis creates denim's future'

2008-09-22T06:33:00.000-07:00

The brand 'Levis' has always seen huge success from the sales of their distinctive designs, however you should check out some of the new, rather unusual jeans from the 2008 Levi's Red collection. On a quest to challenge the perceptions of jeanswear and create innovative styles in denim, the Levi’s RED designers began by deconstructing a pair of traditional Levi’s 5 pocket jeans and re-interpreting every single part by blowing seams , warping details and playing with proportions. What is also interesting about the new designs is that a hundred percent of materials have been used up, 93% making up the jeans and the 7% of 'wasted' fabric is used to create the bag you take the jeans home in. The early Levis machinists had their own signatures, which meant that no pair created was the same. In these new, and throughly modern designs this is also true meaning your jeans are exclusively yours. In order to promote this product Levis have used poster and postcard designs. Like all Levis adverts the photography used is up to a high standard and is filled with style.

Assume Vivid Astro Focus

2008-09-21T15:42:00.000-07:00

Artists 'Assume Vivid Astro Focus' aka 'AVAF' work in a wide variety of media, creating wallpaper designs, music videos, large-scale installations, t-shirt designs, and floor stickers. In recent months 'AVAF' have created a new piece in an ignored temple in Rome. This exhibition is inspired by 'energy.' The sculpture in Rome takes the form of scaffolding, layered with colourful images and projections. What is noticeable about designers at 'AVAF' is that they remain anonymous, claiming that they want to be unreachable, "We want to be inclusive, not exclusive. We all like to party together."

Their bright and electric designs means that instalations are always exciting. With their distinctive style the work of 'AVAF' is always likely to catch your eye and is capable of producing memorable exhibitions.

Frederike Helwig

2008-09-21T13:44:00.001-07:00

Frederike Helwig's photography can often be found in magazine layouts and covers- featuring in Dazed and Confused on more than one occasion. His bright, refreshing photography provides modern and trendy images and he is often called upon to direct visuals for fashion photography. His used of natural light and shadows help provide complementary and visually pleasing colours within each shot.

'The Knowledge' photography

2008-09-21T11:37:00.000-07:00

When I was flicking through The Knowledge television guide I couldn't help but notice the interesting photography that featured on the front cover and throughout the magazine. As 'The Knowledge' is a 7 day television guide I did not expect to see such impressive visuals. I was therefore pleasantly surprised, something for TV quick to aspire towards. The typography throughout the magazine is constant and a bold san-serif is used- although when text is displayed over certain imagery the white letters are not always legible.

David Hockney Museum, Saltaire Village

2008-09-20T08:39:00.000-07:00

Saltaire Village, Bradford was designated a World Heritage Site in 2001. I was attracted to Saltaire Village when hearing about the Hockney exhibition based in one of the renovated mills. As is it only a small space there are not many designs displayed, however the ones that are, are highly inspiring and varied. With a shop selling a range of illustrated books there is no better place to spend a weeks wage.

Carlsberg Sports Drink

2008-09-19T10:27:00.000-07:00

Being familiar with Carlsberg beer adverts I was not surprised to find another successful advert connected with the brand. With the recent phone video craze this advert makes you believe that this is all it is, however a clever and intelligent twist makes for a memorable ad.

Clever facewash!

2008-09-19T10:15:00.002-07:00

When I saw this advert I was particulary impressed. Not only is this an extremely clever idea but its execution is brilliant. It's use of colours to camaflague into its surrounding are appropriate and it's typography is straight forward and to the point. A well thought out design.

Smirnoff bottles with a twist

2008-09-19T10:15:00.001-07:00

The new vodka bottles are designed to show the twist of citrus, I like the innovation and thought gone in to designing what could of been your 'usual' bland design.

Help Yourself... Interesting poster campaign

2008-09-19T10:01:00.000-07:00

The purpose of this advert is to encourage self help. As it is designed for a foreign company I am not completely sure who it is designed for, I did however find the advert inspiring with its use of paper cuttings. A clever and cheap way to illustrate a idea!

2 Many DJ's

2008-09-19T09:36:00.001-07:00

Marain Bantjes

2008-09-19T09:30:00.001-07:00

"Love stories"
Marian Bantjes work entitled 'Love Stories' is a series of artworks that is dedicated to a different person within her life. Each artwork is created by a different medium ranging from felt-tip and inks to glitter and glue and has been published for Creative Reviews Monograph. In other works by Bantjes the use of Lazer cutters and mixed media can be seen to create unique and distinctive pieces. The pictured design displays the work produced for the design unit within the Academy for educational development. The Academy of educational developement describes itself as a non-profit organization believing that “Design Ignites Change.” Bantjes work acts as part of a series of posters to promote the importance of design in development work.

The use of Lazer Cuts are not the only distinctive mediums used by Bantjes. When asked to provide visuals for the article 'The Audacity of Hov' for well known magazine VIBE, Bantjes produced impressive work using only glitter and adhesive on a blank surface. The article appeared in the 15th Anniversary issue of VIBE for an article on Jay Z.

Magazine design is where Bantjes work can often be found. Another magazine to feature her work is the German newspaper magazine entitled Zeit Leben. Bantjes work was requested when publishing an article on mistresses. Marian Bantjes produced both the double couple, and an inside spread. The two covers displayed the words “Er will mich” and “Er will mich nicht” meaning "he loves me, he loves me not." Bantjes took on this approach created two styles of hand rendered typography, one which was soft and gentle and another which was sharp and harsh- much like the phrase "he loves me, he loves me not."

Bantjes Body art is another area of inspiration. Her simple pattern design are appropriate for many uses as her simple illustration evokes a variety of moods and effects depending on its placement.

Although it appears that Bantjes focus on personal projects is of high importance she has also provided work for universal audiences. When asked by Shigeo Fukuda, President of the Japan Graphic Designers Association, to submit a poster for display in conjunction with the Summit of G8 Nations in Toyako, Bantjes jumped at the opportunity. The brief was to create a poster with the themes of “the Toyako Summit” and “the environment.” The final poster displayed no copy, except the required logo, yet portrayed the required themes through imagery and pattern design.

Lazers and Scanners

2008-09-19T08:15:00.001-07:00

As Radiohead's new video was featured in August's Creative Review I thought I'd check it out. It's innovative use of lazers and scanners illustrates just how far technology has developed. The whole video was created without an original movie but with the careful placement of lazers and scanned images. The making of it is an interesting watch!

Linzie Hunter Illustration

2008-09-19T07:56:00.001-07:00

" I have a stupidly large felt tip pen collection in more colours, weights and nibs than I'll probably ever need."

Area and Area 2

2008-09-19T07:56:00.000-07:00

The 'Area' collections feature work from various Graphic Designers. Area one and Area two are both great books to refer to when stumped for inspiration. Note: Both books are extremely heavy, not made for traveling.

Wishing I was in Maryland

2008-09-19T07:16:00.000-07:00

This up and coming exhibition features thirteen recent artworks that use private information as raw material and subject matters. It displays moving illustration from designer Kota Ezawa and work taken from the book 'Learning to love you more.' by photographers Miranda July and Harrell Fletcher. The exhibition is travelling and has left New York for Huarte Centro de Arte Contemporáneo, Spain. Maryland, America is its next stop, If only I could get there!

Fancy a barbie?

2008-09-19T07:04:00.000-07:00

Here is a example of guerilla marketing. It takes something that is already created and adds to it. This is a very clever, yet simple idea- and one that will catch attention and be talked about between friends.

Juno Illustration

2008-09-19T06:28:00.000-07:00

The release of the film 'Juno' was greatly anticipated after it's success in various film awards such as Toronto film festival and the Writers Guild of America. After winning original screenplay I was eager to see this film. I was perhaps most impressed with the illustration used for the opening titles. The mixture of moving images and hand-drawn sketches worked well to provide a inspiring opening scene. 'Juno' then went on to win an Oscar and BAFTA award for best screenplay early this year.

Deadmau5

2008-09-17T12:52:00.000-07:00

Deadmau5.com is the promotional website of a collected group of house DJ's. I was particulary impressed with the website design as it's modern look goes with the modern sounds and music. The character looks extremely professional and works well with the choice of colour and simple, san-serif typography.

ROCK N ROLLA

2008-09-17T12:51:00.001-07:00

It was these Impressive poster designs that attracted me to watch this film. Although the story line was nothing out of the ordinary (your typical Guy Ritchie film) the closing credits made me glad that I had stayed till the end.

Freedom of the seas

2008-09-17T12:46:00.002-07:00

The Sopranos

2008-09-17T12:46:00.001-07:00

Clever, eye catching campaign- without the big budget. Relatively simple idea, suggesting that simplicity means good design.

MoMA

2008-09-17T12:42:00.000-07:00

There is no way that you can visit New York and not go to see the world famous Museum of Modern Art. The MoMA houses the works of many famous names such as Van Gogh, Seurat, Giacometti and Jeff Wall. The museum is proud owners 15000 paintings, sculptures, photographs, and drawings and 22,000 film, videos and prints. Whilst here I took advantage of the large museum shop- filled with various books I had been searching for. Because the museum is so big it I found it impossible to take in everything in one go and hope to return here at some point.

Tim the Tiny Horse by Harry Hill

2008-09-17T12:41:00.001-07:00

Target scope

2008-09-17T12:32:00.000-07:00

Orange's New York Blackout

2008-09-17T12:30:00.000-07:00

This advert is featured during cinema trailers. As displayed on the big screen the concept has a huge effect on the viewer, and its voice over and concept really makes you think. The music used is appropriate and the visuals are powerful.

Another successful Orange ad on the 'big screen' is the following Mark Beaumont ad. Mark Beaumont's successful bike ride around the world is the main feature. The concept 'together we can do more' is put across when Beaumont discusses his journey and lists all the people who help along the way. This advert shows a strong and powerful message, with excellent visuals and a clever way of portraying a journey.

Coca-Cola Limited edition designs

2008-09-17T12:20:00.000-07:00

Following in the footsteps of fashion designers Julian MacDonald, Matthew Williamson, Jonathan Saunders and Manolo Blahnik, Patricia Field, New York stylist and Sex and the City fashion genius, is the latest designer to collaborate with Coca-Cola Great Britain. This time Patricia Field has teamed up with ‘diet Coke’ to create four dazzling bespoke designs to appear on its iconic original glass bottles available exclusively to Selfridges.

The limited edition Coca-cola City collection reflects Patricia Field’s renowned urban and edgy style, and brings to life ‘diet Coke’s’ aspirational brand heritage.

The Interesting thoughts of Edward Monkton

2008-09-17T12:09:00.001-07:00

Sony Adverts

2008-09-17T12:08:00.001-07:00

Agency Net

2008-09-17T11:44:00.000-07:00

Compare:

Tatton Park Beinnial

2008-09-17T11:43:00.001-07:00

After reading about the on-going event at Tatton Park, Cheshire, I thought that it was worth a visit. Tatton Park Biennial is is a new contemporary art event for the UK. Over 30 artists, performers and writers have developed new work in response to various topics such as Tatton Park's gardens, collectors and the designed landscape, climate change and globalisation.
The Tatton Park Biennial collection supports the work of both established and up and coming designers and hopes to be the launch pad of similar events around the world.

Fingerprint

2008-09-17T11:42:00.001-07:00

The Assasination of Jesse James.

2008-08-30T13:10:00.000-07:00

The Assasination of Jesse James was directed by Andrew Dominik and follows the life of young Bob Ford (played by Casey Affleck) who has grown up worshiping the legend of famous outlaw Jesse James and his older brother Charley (Sam Rockwell). Bob Ford is introduced to the 34 year old James and the young man longs to prove his mettle to his larger-than-life idol. As he becomes increasingly exposed to the real personna, an inevitable disillusionment takes root.

The Assasination of Jesse James was nominated for two Oscars for Best supporting actor but most noticeably Best Achievement in Cinematography.- The Assasination of Jesse James also won 3 awards for Cinematography at various other events and when watching the film it is easy to see why. The use of camera angles, lighting and mis-en-scene helps to provide visually stimulating images throughout the film, although I found the storyline a little tedious at times my attention was kept by the outstanding visual imagery that was on display.

The Pavement Artist

2008-08-30T13:02:00.001-07:00

FrostDesign.com

2008-08-23T09:09:00.000-07:00

Frostdesign.com displays the work of design company Frost Design. Founded by Vince Frost, Frost Design now has offices in both Sydney and London. A relatively small company with 30 employees in total, Frost Design describe themselves as 'an interdisciplinary creative studio who work seemlessely across a variety of media for a diverse range of international clients.'

Clever truck design

2008-08-22T11:24:00.000-07:00

Julian Opie at Lisson Gallery

2008-08-22T10:42:00.000-07:00

Julian Opie is perhaps most famous for his work on the Blur greatest hits album cover, however it can no doubt be argued that Opie is one of the most significant artists of his generation, giving a whole new meaning to visual representation. His up and coming exhibition is due to take place in Lisson Gallery, London and will run from October 15th- November 15th.

VisualComplexity.com

2008-08-22T08:36:00.000-07:00

VisualComplexity.com is a website dedicated to displaying visually stimulating computer graphics. Producer Manuel Lima describes VisualComplexity.com as 'a comprehensive repository of complex network visualizations.' Although not all the information provided is relavent to my interests and area of study I have however found a number of inspiring pieces involving the use of typography and original imagery, as well as some interesting communication devices.

Typography:

The following print is a reproduction of Reebee Garofalo's Genealogy of Pop/Rock Music chart which has been praised by many scholars and fans alike.

The following print on off-white heavy-weight art paper is a nod to the original graphic material produced for Joy Division by Peter Saville.

Communication devices:
One interesting communication device I came across whilst exploring VisualComplexity.com is the Facebook Visualiser. The 'Visualiser is a tool to graphically explore your facebook social network. You can use it to see how all your contacts are connected to each other, and in the process disclose unknown common friends. Other FOAF (friend-of-a-friend) disclosure would be interesting, but unfortunately, the Facebook API doesn't include this important bit of data.

The tool allows filtering your network by Gender and Relationship Status (single, engaged, etc). You can also choose to see the inner connections of your facebook network and play with the distance between friends.

After adding the facebook visualiser as an application of my ever growing facebook application account I struggle to believe the vast communication possibilities that this relatively new "craze" can offer us. And I thought Myspace was bad... Communication through facebook is so popular now that people needant have any form of face to face communication. Relationship status, who's with who, holiday plans, and online chat. Depressing, yes! Who needs a samsung?.. an Iphone anyone!?

Bubbles

2008-08-20T08:30:00.000-07:00

Everybody's talking about Jason Tozer's bubble photographs.The images were shot with the new sony alpha digital cameras. Creative review have since published some behind the scenes footage revealing how the images were created.

Channel Bee

2008-08-20T07:58:00.001-07:00

Channelbee.com is a daily entertainment show anchored by Soccer Am's Tim Lovejoy. The show features comedy sketches, interviews, phone ins and a range of live gigs. Its relaxed atmosphere is created by Lovejoy's informal, friendly chat. It's website set up is based around a central screen which displays Lovejoy's introduction. The opening sequence sees Lovejoy introducing the show and giving a brief update on the days news, he then explains various new gags for the day and an explanation of the days clips. A funny, intelligent program with effective graphics.

A history of intelligent Volkswagen adverts.

2008-08-20T07:17:00.000-07:00

Finding Intelligent Volskwagen adverts? Easy. In passed years Volkswagen's made some of the best ads on television.... to be continued.

Life can be about timing

2008-07-26T05:08:00.000-07:00

When looking at these images I realised how much the timing of an event can alter how we feel, see and interpret things.

Online designer- "Fake Pilot"

2008-07-26T04:44:00.000-07:00

Fakepilot.com is not a company website but the alter ego and personal site of designer Mattias Lindberg. Mattias Lindberg is based in Stockholm, Sweden and runs a creative company together with his partner called The International style. For the creation of "fakepilot.com" Lindberg used the programmes such as Photoshop, Flash and Poser in order to create various aspects of the site.

In recent years "fakepilot.com" has evoked interest from many designers. Lindberg's creative use of moving imagery along with his illustration and typography all combine to produce some extremely impressive visuals, providing "fakepilot.com" with a opening sequence and a online portfolio to be proud of. However, there are areas of the site that have been criticized by various designers. 'Dating back to an era that Flash was so new that actual design didn't really matter. We all went crazy for fancy flash skills. Luckily that has changed. ' is one criticism of the site I came across when looking at discussion forums. Although, typography rules are overlooked in order to make certain designs "look good," I would argue that for a personal site Lindberg should be able to express his experimental and exciting designs without the boundaries you would be faced with when working for a client. His various styles of animation seems unlimited and this can be seen within his portfolio. When producing work for Coca-cola and MTV, it is clear that he is capable of following the rules of "actual design", producing successful campaigns for each client- but then again how do you define "actual design"? When it comes to design we were taught to shake the boundaries and think 'outside of the box,' but just how far outside the box can we go?

I have become interested and have been made aware of this site and designer when learning Flash and I am inspired by his work. His use of sound, timing and illustration help to provide unique and inspiring visual imagery for flash adverts, banners, and website design.